Thesis Two
George, R. (2020). Indigenous Australian perspectives in Social Marketing. [Doctoral Thesis, Charles Sturt University]. Charles Sturt University.
- 📌 Deep Dive into Indigenous Health: Comprehensive exploration of Indigenous health problems, effective health programs, and the social dynamics affecting Indigenous Australian resistance to healthcare.
- 📌 Holistic Health Approach: Detailed analysis of Indigenous Australian concepts of health and the challenges they face due to government-initiated changes.
- 📌 Social Marketing Mastery: In-depth understanding of social marketing principles, their origins, and their application to Indigenous communities. Special emphasis on power-sharing through co-discovery, co-creation, and co-production.
- 📌 Behavioral Change Theories: Proficiency in major theories used to influence the behavior of Indigenous peoples, from Social Capital Theory to Health Belief Model and beyond.
- 📌 Critical Analysis: A keen eye for critiquing power dynamics in social marketing, ensuring campaigns are culturally sensitive and effective.
- 📌 Rigorous Methodology: Strong foundation in qualitative research, discourse analysis, and case study selection, ensuring data-driven insights.
- 📌 Case Study Expertise: Detailed examinations of significant initiatives like the Northern Territory Emergency Response (NTER), Birthing on Country, and the Narrandera Community Health Project, offering a holistic view of Indigenous health campaigns.
- 📌 Strategic Insights: Comprehensive discussion on designing better Indigenous health planning programs, understanding institutional power in social marketing, and crafting culturally appropriate campaigns for Indigenous audiences.
- 📌 Contributions & Limitations: Transparent acknowledgment of the study’s contributions in theoretical, methodological, and substantive areas, as well as its limitations, showcasing a balanced perspective.
Thesis One
George, R. (2012). Capturing cultural requirements in the design of a website for an Aboriginal community. [Doctoral Thesis, The University of Newcastle]. The University of Newcastle.
- Cultural Integration in Design: This work emphasizes the importance of integrating cultural elements into design, which is crucial for businesses aiming to cater to diverse audiences.
- Research-Driven Approach: The thesis outlines a structured methodology, including focus groups and iterative prototyping, which indicates a systematic and user-centric approach to design. This is essential for businesses that prioritize user experience.
- Evaluation Techniques: This research delves into various evaluation techniques, such as iterative prototyping and Hofstede’s Cultural Dimensions, ensuring that the design is not only culturally appropriate but also functional and user-friendly.
- Community Involvement: Emphasis on community involvement in the design process showcases the importance of stakeholder engagement, a valuable trait for businesses aiming for inclusivity.
- Practical Implementation: The thesis doesn’t just stay theoretical; it delves into the actual design process, evaluations, and iterations, demonstrating a hands-on approach to problem-solving.
- Cultural Dimensions in Design: The evaluation using Hofstede’s Cultural Dimensions provides a structured framework for understanding cultural nuances, which can be invaluable for businesses operating in multicultural environments.
In essence, this study in culturally sensitive design, combined with a methodical and research-driven approach, is a valuable asset for integrating AI and chatbot solutions that resonate with diverse user bases.