Summary

These are examples of credible business websites; an organic tomato farmer, a corner coffee shop and a silver jewellery retailer. The purpose of this demonstration is to 1) show business owners what they should expect to pay, and 2) show web designers how to develop an entry level website to enhance the credibility of a business.

Note: The following websites are for demonstration purposes, these websites are fictional.

This is a small but effective foundation business website, providing the owners with a credible image of their farm and a strong foundation for future online growth.

Screenshots Showing Website on 320px (phone), 768px (tablet) and 1140px (desktop) Screens.

320 px width 768 px width 1140 px width

Visit the live website.

Business Strategy

A deliberate focus on dispelling any of the ethical issues associated with faming practices. This instills confidence in both local and international buyers.

The free tomato growing guide makes the website useful and provides a possible reason for visitors to return. More returns provide more opportunities for the business to engage with visitors.

For potential overseas enquires, inclusion of ‘NSW’ and ‘Australia’ in the meta title tags, makes it easier for international web users to find the farm via search engines.

Future strategy may include adding more growing guides and collecting email addresses for a monthly gardening newsletter.

Elements of credibility

The following table of is based on professional website design service costs of $150 per hour.

Table 1: Breakdown of Costs for Simpson's Farm Website

Item Description Cost
Discovery Review digital landscape of industry and the potential competition. $150
Content development High-quality stock photography, writing, privacy and copyright policy, vector images, buttons and icons. $750
Responsive web design Website resize itself for desktops, mobiles and tablets, downloads quickly. $900
Contact section Including a form with anti-spam features and location map. $300
SEO Keyword research and inclusion of keywords in the ‘title’ and ‘description’ meta tags in homepage, structured URL’s, simple directory structure and easy navigation. $300
Metrics Google analytics integration. $150
Tomato growing guide. About $1,500 was saved in research and writing by using a creative commons seed article. Costs included converting content and photos to suit the design of the new website and some editing of the original article. $600
$3,150

This is a typical example of an effective and credible website. The additional development of the tomato growing guide increased the cost of this website from $2,550 to $3,150. For a basic credible business website, expect to pay around $2,500. This cost may be reduced further when the customer provides high quality written content and images but this is not often the case.

This website has been designed to target mobile phones.

Screenshots Showing Website on 320px (phone), 768px (tablet) and 1140px (desktop) Screens.

320 px width 768 px width 1140 px width

Visit the live website.

Business Strategy

Coffee Rocks is a responsive web design that works well on mobile phones. This small business site is suitable as an effective entry level website.

The focus of this website is to deliver a credible mobile experience

Content is limited to what users may want to view their their mobile phones, i.e., menu, location, trading hours and contact phone number.

Elements of credibility

The following table of is based on professional website design service costs of $150 per hour.

Table 2: Breakdown of Costs for Coffee Rocks Website

Item Description Cost
Discovery Review digital landscape of industry and the potential competition. $150
Content development High-quality SVG icons, content development and buttons. $750
Responsive web design Website resize itself for desktops, mobiles and tablets, downloads quickly. $900
Contact section Including mobile one-press contact us button and mobile responsive map. $150
SEO Google analytics integration. $150
$2,100

For a basic credible business website, this is slightly under the average $2,500. This was achieved, as no SEO keyword research was done on this site. While this is not recommended for business websites, the cost of the website was reduced by $300.

This is an online store selling jewellery.

Screenshots Showing Website on 320px (phone), 768px (tablet) and 1140px (desktop) Screens.

320 px width 768 px width 1140 px width

Visit the live website.

Business Strategy

Purchase wholesale silver jewellery from manufacturer in Asia, sell at local retail prices through website.

Shipping pricing strategy: free for orders over $50, $3 orders under $50, $8 orders under $20.

Elements of credibility

The following table of is based on professional website design service costs of $150 per hour.

Table 3: Breakdown of Costs for Jewellery Website

Item Description Cost
Discovery Review digital landscape of industry and the potential competition. $300
Website development Setup Wordpress, Thesis skin, WooCommerce and shipping. Includes $40 Thesis site license, Thesis/WooCommerce integration plugin $92, and cart based shipping plugin $17 $1499
Products Added 100 products. Photos, descriptions, prices and variations (size, color) for each product. $3750
Content development Privacy policy, contact information (including anti-spam code for email), shipping & return policy, hompage layout, 3 blog posts, stock photography image: $13 $1950
SEO Thesis wordpress skin automatically places product name as the title of the webpage.
Metrics Google analytics integration. $150
$7,649

For this project, product photos were available from the manufacturer. For cases where product photos are not available, the cost of photographing 100 items may double the project costs.

A budget of approximately $1200 should be sufficient for preliminary keyword research and on-page optimization.